social media marketingContent planning and publishing, analytics, hashtag campaigns, fan growth, influencer partnerships and brand ambassador program management.
As the Social Media Director for FIDM/Fashion Institute of Design & Merchandising in Los Angeles, I was proud to lead a team responsible for social media content planning, analytics, contests, live events, influencer marketing, corporate training and new programming for four years.
Global trending hashtag
The #FIDMGraduation hashtag trended worldwide on Twitter after implementing a live-streaming hashtag feed during the ceremony resulting in millions of brand impressions.
Consistenly ranked #1 against competitors for engagement*
Grew engagement rate from less than 1% to 2.457% in six months and more than tripled followers within 18 months.
*Based on engagement percentages compared with other leading arts/fashion colleges according to Cortex analytics software.
Featured on Snapchat's curated Global Stories
Stories published on @FIDMCollege’s Snapchat account frequently selected for Snapchat’s curated global geo-location Stories.
branded hashtag adoption
Implemented a monthly branded #FIDMLife hashtag contest which resulted in stronger student engagement and hundreds of thousands of brand impressions from our most coveted target audience.
social media Content Management
brand ambassador program
Current students documenting their FIDM experience on social media.
During my role as Social Media Marketing Director, I conceptualized, launched and managed FIDM’s 30-member student brand ambassador program including recruitment, staff training, internal communications, and public promotions.
social media – paid advertising
In my role I also served as creative director and project manager for paid advertising efforts including the production of landing pages and display ads including video, animated gifs, photo and text ads for search engine and social media display.
collaborations & takeovers
As FIDM’s Social Media Director, my team collaborated with the following brands for various initiatives: