Influencer Projects & partnerships
As Director of Social Media for FIDM/Fashion Institute of Design & Merchandising for four years, I directed marketing partnerships with brands and influencers to implement projects to increase FIDM's brand exposure.
fashion influencer Dani Song
Partnerships Director
Partnered with Los Angeles-based fashion influencer Dani Song to offer an exclusive social media workshop, contest and trunk show featuring Song’s Anarchy Street Jewelry line at FIDM.
Kimora Lee Simmons
Creative Director, Project Manager
Partnered with fashion icon Kimora Lee Simmons to publish a series of inspiring short videos filmed during Kimora’s visit to FIDM, along with decorated desktop and mobile wallpaper downloads.
juicy couture founders pamela skaist-levy & gela nash-taylor
Event and Story Producer
Partnered with the founders of Pam & Gela and Juicy Couture– Pamela Skaist-Levy and Gela Nash-Taylor– for an intimate Q&A moderated by LA Times style reporter Booth Moore, followed by a book signing of their book The Glitter Plan at FIDM.
youtube influencer Lindsey Hughes
Partnerships Director
Partnered with YouTube beauty influencer Lindsey Hughes for an intimate meet-and-greet with her fans followed by a panel discussion at FIDM. Hughes is better known as ‘Beautybaby44′, and has been profiled in Teen Vogue. Her channels BeautyBaby44 and Livin’ Like Lindsey feature videos about makeup, skincare, hair care, and her life in Los Angeles.
youtube influencer Weylie Hoang
Partnerships Director
Collaborated with Weylie Hoang who took over @FIDM’s Instagram account to share exclusive tips about how to grow a YouTube channel. Hoang boasts more than 1.4 million subscribers on her channel I Like Weylie. Read more here.
Celebrity Stylist daniel musto
Partnerships Director
Partnered with celebrity stylist Daniel Musto to host a Facebook Live event with FIDM to discuss Oscars red carpet fashion trends.
Project runway star and fashion designer candice cuoco
Partnerships Director
Partnered with Project Runway finalist and fashion designer Candice Cuoco took over @FIDM’s social media channels to offer an exclusive peek into her career as founder of Los Angeles fashion label House of C. Cuoco. Read more here.
Other Partnerships & Collaborations
As Director of Social Media for FIDM, my team collaborated with the following brands for various initiatives including headquarter tours, social media takeovers and more.
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